GLIMS Journal of Management Review and Transformation

Exploring Gendered Ethical Decision-making Among Sales Professionals in India

Debleena Deka¹ and Anupama S¹

First Published 8 Oct 2024. https://doi.org/10.1177/jmrt.241283194

Article Information

Corresponding Author:

Debleena Deka, Department of Psychology, Christ (deemed to be) University, Bengaluru, Karnataka 560029, India.
Email: debleenadeka@gmail.com

¹Department of Psychology, Christ (deemed to be) University, Bengaluru, Karnataka, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.

Abstract

Humans’ abject failure to uphold moral behaviour within workplace relationship calls for ongoing investigation of the complicated challenges brought on by the imbalance between productivity and commitment among employees. This current article is based on studying the gender differences in ethical decision-making among sales professionals in India and understanding under what circumstances the decision-making among the genders differ. The major findings show that no such decision-making difference between males and females exists. The research was conducted with a sample size of 10, but the data saturated at eight participants, wherein four were males and four were females. It is a qualitative study, and still, factors like incentives (money) and the experience level tend to deflect the ethical decisions of the individuals.

Keywords

Ethics, gender differences, sales, rewards, India

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