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1 Thakur Global Business School, Mumbai, Maharashtra, India
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Sustainable development has been cited in a plethora of research time and again. Nevertheless, the emergence of interest from industries and research has significantly surged in recent years as evidenced by innumerable research insights provided every year. This era has been a testament to disruptions and uncertainties like never before. It has challenged mankind to inculcate sustainable practices in our lifestyles and make it a part of our routine. Past events, such as the pandemic, war, economic fluctuations, political instability, mindless infrastructural development and climate change, are a wakeup call for embracing our true self in unison with nature. This calls for tireless efforts and actions to revive the loss and bounce back. The fact of imbibing sustainability has to be adapted across all sectors. Today, where we are selling everything right from basics to luxury products and services, it is all the more important to bear in mind that not only manufacturers but also customers need to have sustainability parameters in what they are producing, and what we are consuming. Therefore, this study is an attempt to dive into the depths of sustainability with a focused mindset to keep doing the right things despite the hardships. Interviews of experts from across industry and society were taken in addition to an in-depth analysis of sustainability models. The research will be helpful to corporate professionals, researchers, academicians and society at large.
Sustainable development, sustainable innovation, quality of life, sustainable culture, human well-being, models of sustainability
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