1Department of Management Studies, Central University of Kashmir, Jammu and Kashmir, India
2Institute of Public Enterprise, Hyderabad, Telangana, India
This article examines the link between perceived benefits, perceived risks and continuance intention of using mobile banking applications through the transmission mechanism of user satisfaction. The primary mode of data collection, comprising a structured questionnaire, was used, and a sample of 422 respondents belonging to the union territories of Jammu & Kashmir (J&K) and Ladakh was chosen. The mobile banking applications, namely Yono and Mpay Delight of two reputed banks, namely the State Bank of India and the Jammu & Kashmir Bank Ltd., respectively, were considered for study. Structural equation modelling and an independent samples t-test were used for analysing data. The results of the research study depicted a significant and positive effect of perceived benefits and user satisfaction, and a negative impact of perceived risks on continuance intention of using mobile banking applications. Moreover, user satisfaction partially mediated the link between perceived benefits and continuance intention. This study provides a fresh perspective for managerial practices to comprehend the crucial elements pertaining to users’ desire to stick with mobile banking applications. This research advocates that engineering managers should provide straightforward and easy-to-use technology to increase the rate at which mobile banking applications are maintained. Furthermore, the findings suggest the crucial role of mobile banking in encouraging financial inclusion, thereby contributing to economic development. In this digital age, banks that provide mobile banking services may find strategic value in the study’s conclusions.
Mobile banking, perceived benefits, perceived risks, Mpay Delight, Yono SBI, structural equation modelling
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Appendix A
Informed Consent Form
Dear Respondent,
This questionnaire is purely for academic/research purposes. This questionnaire seeks to collect data on the topic: ‘Effects of Perceived Benefits and Risks on Continuance Intention of Using Mobile Banking Applications: User Satisfaction as Mediator’. For this research, we need some information from users of Mpay Delight+/YONO SBI.
The data collected would be used in aggregate, and no individual’s data would be named/quoted in the research. Please note that you are not required to disclose your identity while filling out this questionnaire. Therefore, you can be assured that your answers are completely confidential.
Your cooperation is highly important for the successful completion of the study. As such, it is requested to answer each statement included in the questionnaire correctly after due consideration.
Thanking you in advance.
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Thank you for your precious time.